Stereogum Home
July 13, 2006

"But They Look Like Sneakers"

Talk about art versus commerce! Have you guys heard of The Pack (The Wolfpack)? Adidas are so 1985, so these Bay Area rappers are hawking a tribute to Vans. In four minutes, they manage to drop the brand name an astounding 6,835 times.

REAL | WIN MEDIA

"If you wanna get right, stop buying those Nikes. Get some new fucking Vans and l bet you look icy." Your move Nelly.

I thought it was a Vans commercial when I first heard it. But they're a real group. And amazingly they haven't been invited to join the Warped Tour.

Posted at 1:27 PM




-->

16 Comments

amazing!!I actually know the pack since i go to Berkeley High (one of their members, lil' uno, is in my math class, ha). It's so annoyingly catchy.
p.s. they don't even get free vans, what a rip off!

Posted by: max b at 07/13/06 1:58 PM | Reply
Score = 0 Vote up Vote down

Got this rap on but it sounds like urban marketing.

Seriously though, if the wad of cash that guy is holding on The Pack's album cover doesn't come directly from the Vans Corporation, someone is getting totally ripped off.

Posted by: Joey Headset at 07/13/06 2:01 PM | Reply
Score = 0 Vote up Vote down

love me some WOLF PACK

if you go on their myspace there are pictures of them at PROM!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Posted by: adam Forkner at 07/13/06 2:01 PM | Reply
Score = 0 Vote up Vote down

I don't get it. Are Vans not sneakers?

Posted by: pissed at 07/13/06 2:42 PM | Reply
Score = 0 Vote up Vote down

Vice mentioned them a while ago

Posted by: Trey at 07/13/06 4:25 PM | Reply
Score = 0 Vote up Vote down

I'm from the Bay, so everytime I see someone wearing Vans I instinctively murmur "Got my Vans on, but they look like sneakers."

Joey, I think these guys wrote the song without prior endorsement from Vans.

Posted by: Joanne at 07/13/06 11:27 PM | Reply
Score = 0 Vote up Vote down

whatever. everyone knows bapes are the new fresh.

Posted by: Rachel at 07/14/06 7:30 AM | Reply
Score = 0 Vote up Vote down

Got my PUMAS on 'cause they are real sneakers.
http://www.myspace.com/drino

Posted by: ERlack$ at 07/14/06 4:24 PM | Reply
Score = 0 Vote up Vote down

Uh, The Suicide Machines repped Vans like a billion years ago when I was still thought the Suicide Machines were cool.

Like in 8th grade. I'm now 23.

Posted by: Matt at 07/15/06 3:28 PM | Reply
Score = 0 Vote up Vote down

I LOVE THIS SONG

Posted by: Hayley at 08/01/06 12:00 AM | Reply
Score = 0 Vote up Vote down

this song is so str8 when you listen to it you have to dance its so catchy every time i hear this song it makes want to buy come vans its a big hit where im from and im from t-town known as tampa bay

Posted by: cynt at 08/10/06 9:24 AM | Reply
Score = 0 Vote up Vote down

this song is so str8 when you listen to it you have to dance its so catchy every time i hear this song it makes want to buy come vans its a big hit where im from and im from t-town known as tampa bay

Posted by: cynt at 08/10/06 9:24 AM | Reply
Score = 0 Vote up Vote down

this song is da bomb yo

Posted by: cheeraThomas at 10/12/06 12:29 PM | Reply
Score = 0 Vote up Vote down

this song is da bomb yo

Posted by: cheeraThomas at 10/12/06 12:29 PM | Reply
Score = 0 Vote up Vote down

I worked at Vans over the summer and I can't tell you how much sales went up because of that song. No, Vans did not endores them, and we don't play the song 24/7 in the store because of all the cussing (it would be offensive to a lot of customers). And though I don't know this for a fact but Vans is probaly distancing themselves from this song so they don't make it look like it was planted which would definatly make the entire thing loose its appeal. Its just a bunch of guys that likes Vans, whats so bad about that?

Posted by: Louielouie at 12/15/06 5:11 PM | Reply
Score = 0 Vote up Vote down

I lost my V-Card to this song!

Posted by: Al at 08/20/07 6:47 AM | Reply
Score = 0 Vote up Vote down

Leave a comment


 

The 'Gum Drop

Get our newsletter. MP3s and giveaways weekly.

Search




Sort by:date relevance

Information

  • Contact:
  • About
  • Press
  • Advertising
  • Stereogum RSS Stereogum RSS XML Icon
  • MP3-Only RSS Stereogum RSS XML Icon

Staff

Founder/Editor-In-Chief
Scott Lapatine
Executive Editor
Amrit Singh
Senior Writer
Brandon Stosuy
Columnist
Jon McMillan
Technology & Operations
Jim Jazwiecki
Angela Williams

The Cool Kids

All Stereogum Posts

Band to Watch logo

Band To Watch: Fredrik

Earlier this year we shined a light Swedish pop outfit the LK and their electro lovely, wintry gem "Stop Being Perfect." Had we known the band had a side project sooner, we probably would have written sooner. Instead, we came...

MORE »

Quit Your Day Job logo

Quit Your Day Job: Megafaun

Raleigh-via-Eau Clair BTW Megafaun debuted impressively earlier this year with Bury The Square. The trio nip-and-tuck experimental tendencies (tape splicing, white noise colliding with banjo, junkyard-laced spring reverb, screeching feedback at the tail end of a quiet back porch lament)...

MORE »

Premature Evaluation logo

Premature Evaluation: of Montreal - Skeletal Lamping

Skeletal Lamping is anything but skeletal. When we took a close listen to album closer "Id Engager" we mentioned it wasn't the strangest, most ambitious, or best tune on of Montreal's new one, but after absorbing the other 14 tracks,...

MORE »

Video Hangover logo

Video Hangover: Marcy Playground - "Saint Joe On The Schoolbus"

Every week, we dig in the archives for videos that we find noteworthy, memorable, or just unbelievably stupid. And then, Jon McMillan breaks 'em down for you. This week: Marcy Playground blows their one chance at video immortality.

MORE »

Oldstand logo

OldStand: Rolling Stone, September 13, 1984

Take our ink-stained hands and join us at the OldStand, where Jon McMillan goes to remind everyone what an honest-to-goodness music magazine is supposed to look like. Lots of Huey Lewis (and the News) news lately, so let's go back...

MORE »

The Outsiders logo

The Outsiders: Vol. 17: Bird Show, Hair Police, Hush Arbors

Not all of Stereogum's favorite sounds conform to what folks expect us to cover. In this space, resident Bananafish fetishist Brandon Stosuy focuses on bands, albums, singles, and villages in Sweden that may otherwise pass by unnoticed. This installment's virtual...

MORE »

The 'Gum Drop logo

Horse Feathers - "Father"

Portland songwriter Justin Ringle's evocative vocal twang and sharp lyricism are at the center of Horse Feathers' bedroom Americana. The band's second album House With No Home, which follows 2006's Words Are Dead, finds Ringle's vision fleshed out by multi-instrumentalist/composer...

MORE »