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July 7, 2008

OldStand: Blender, May 1995

Take our ink-stained hands and join us at the OldStand, where Jon McMillan goes to remind everyone what an honest-to-goodness music magazine is supposed to look like.

Oh man, remember the future?

Well, my Macbook doesn't (thanks for nothing, Leopard!), because it refused to read the contents of this CD-ROM "magazine" from 1995. To rescue Blender 1.5 from technological obscurity I had to go to the PC, and even then half of the multimedia features were busted. So much for progress.

For those of you who are familiar with magazine but don't know the history, Blender began in a CD-only format in 1994. A mix of cheeky list-type humor, soft (wicked soft, like 10,000 thread count) journalism, and reviews, it combined the graphic power of a Sega Genesis with the interactive convenience of a dial-up modem. Which is to say: not much.

Given the technical constraints, there's an admirable amount of original audio and video here, including video interviews with Maus creator Art Spiegelman and a baby-faced Damon Albarn (Wikipedia tells me he was 27, but he looks 14). The cover "piece" about Courtney Love is about as vapid and contrived as it gets, but it's fun to read about Traci Lords' budding techno career while listening to her fabulous pornography techno music.

As you might expect, the multimedia elements best serve the review section, which clocks in at 25 reviews evenly divided into five categories: Dance, Hip Hop, Rock, Commercial Alternative (don't ask -- it was the 90s) and Everything Else. The caliber of the reviews (generally poor) takes away from the overall value of the magazine, but, at a time when song samples were difficult to come by, Blender generously provided two per artist. Good to see the Tindersticks' second album getting some love.

Other features include some nonsense about how Michael Bolton is a sign of the apocalypse, a feature about Robot Wars, and something about hockey that crashed the computer. Also, for some reason, a 90-second trailer for Mallrats.

Blur

Traci Lords

Disaffected Writer Boy

Posted at 4:20 PM by Jon in ,
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8 Comments

whoa...the Macbook air wouldn't even know what to do with this. Take THAT steve jobs!

Posted by: Robert at 07/07/08 6:06 PM | Reply
Score = -1 Vote up Vote down

I miss the simpler times. Like this.

Posted by: John Claude at 07/07/08 6:38 PM | Reply
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Have to doubt I'll be the only person disappointed with the Traci Lords video. Not that it was totally awesome, and true, because putting together a live techno band ain't no easy task, and DJs are the gods of the clubs, and did that second single ever drop? I'll check iTunes.

Posted by: oh. at 07/08/08 11:19 AM | Reply
Score = -1 Vote up Vote down

I actually think this was a good idea.

Posted by: Diego21 at 07/08/08 12:11 PM | Reply
Score = -1 Vote up Vote down

More Robot Wars, less (far less) Courtney Love please! What a waste of good CD-ROM space...

Posted by: Jonathon at 07/08/08 1:00 PM | Reply
Score = -1 Vote up Vote down

I just had an orgasm watching that Blur video. Thanks

Posted by: Jen at 07/14/08 2:47 PM | Reply
Score = -1 Vote up Vote down

Lol! just did a search for Blender as I have an old copy (1.4) which I have just put up for auction on ebay... I doubt it works on modern systems but thats not the point. I cant even remember the internet and email back in the sunnier times of 95... It worked on my old centris 610! It was a great idea at the time, flawed by lack of technology. God Bless!

Posted by: Bilgez at 07/14/08 5:01 PM | Reply
Score = -1 Vote up Vote down

I found this particular issue of Blender last weekend, in the dollar bin at a used book store. After running this disc -- which included installing an older version of QuickTime to operate the media content -- I was instantly transported to an earlier time, before the appearance of Windows 95. The content and presentation reminded me of a time before anybody thought the internet would be worth anything but a plugged nickel. It's also amazing that this magazine is still around. Didn't they get in trouble with Courtney Love over this?

Posted by: K.M.Kirby at 10/21/08 6:33 PM | Reply
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