New Okkervil River Video - "Our Life Is Not A Movie Or Maybe"
Click play on the new Okkervil River vid below and you'll probably think exactly what we did: Hello advertising! Huh? Somehow "Our Life Is Not A Movie Or Maybe" got a big ol' corporate intro, but eventually we get the goods: A suicide scene in hotel room #1972, and the suits (played/worn ably by Okkervil) investigate, then become the band, then become the film crew, and then their performance is on a TV which is on a TV which is on a TV ... shit, just got dizzy. Cool clip, great song, killer record. Thanks for the video TV Guide and Capri Sun.
(Thanks for the heads up, Evan)
Set your TiVOs: Okkervil on Conan tonight!
UPDATE: Video w/out TV Guide nonsense.
Posted at 8:02 PM in Video
Tags: Okkervil River
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i'll be damned... capri-sun brought me an OAKkervil river video
and is that how you say it? OAK-er-vil river?
i always thought it was OK-ker-vil river, since there are two 'K's.
also, that crappy-motel maid has great make-up.
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haha, it IS Okk-ervil River. The person in the video just...really can't pronounce it!
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i always thought it was oak but i heard will do an intro on KEXP and he said "ock-ervil"
so there..
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Okkervil River + TV Guide Channel = ???
No disrespect towards the band, they're fantastic, but it's a weird outlet for their video...
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Man! This video - it's just so...liquid cool! I hope the TV Guide Channel execs aren't mistaking this as crappy run-of-the-mill Farrelly Brothers-approved crappy alt-country rock, because this album's not deserving of that pigeonhole.
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I AM thirsty for a Capri-sun now though. Too bad I'm no longer in grade school.
So do Okkervil River and Capri-sun really share a target market? Is this being played for mothers of three that are going to listen to Stage Names on their way to the store to buy juice for their kid's T-Ball party?
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Love the song, these guys are great.
Not too fussed about the video though and I notice it hasn't had any affect on the people above.
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Yeah. The song is excellent. I was hoping for a different video though. I like the concept of everyone watching everyone elses lives on the TV, but I don't even think that is what they were doing. I'm actually not really sure what was happening. And then they randomly added soft porn in the middle for some reason.
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Cool video, and great performance on Conan last night.
And yes, it's "Ock-ervil".
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Great song! I loved that Conan was so excited about their performance last night. You can always tell when he's really into a band.
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Will Sheff himself pronounces it Ok-ker-vil in "Okkervil River Song." I think that is definitive enough.
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