Commercial Appeal

Hear Another Preview Of Eminem’s “Phenomenal” In Draymond Green Beats Commercial

By Caitlin White / May 22, 2015 - 12:46 pm

Eminem seems to have settled comfortably into the habit of debuting new music via commercial. He used a Beats by Dre commercial to announce his return in 2013, and he recently debuted a new song in a trailer for the Jake Gyllenhaal-starring boxing movie Southpaw. Today, he’s returned to the Beats format, sharing a cli… More »


Sharon Van Etten, Lucius, & Kelela Model For Madewell

By James Rettig / May 19, 2015 - 10:06 am

It’s sometimes a little weird when ostensibly indie artists team up with brands to model clothes — take DIIV’s Zachary Cole Smith doing so for Yves Saint Laurent or the Smith Westerns for Gap — but something’s gotta pay the bills. The latest round of indie modelers comes from Madewell, who partnered with Sharon Va… More »


Diddy’s New NSFW Cologne Ad Is Basically Diddy Having Sex With Cassie

By James Rettig / May 4, 2015 - 7:06 pm

Diddy is getting back into the celebrity fragrance game after a six year absence. His new scent, called 3AM, will debut in a few days at Macy’s flagship store in Herald Square, and he’s marking its arrival with a NSFW advertisement directed by music video king Nabil. It features him and his longtime girlfriend Cassie… More »


Watch Justin Timberlake Play A Lime In An Ad For His Tequila

By Caitlin White / May 4, 2015 - 3:37 pm

Former NSYNC teen dream Justin Timberlake is a father and a husband now. He’s left behind boy band life and moved on to smooth, experimental pop-jazz of The 20/20 Experience, and to go along with his new, adult self, he’s taken on a role as a bathrobe-clad lime in a new commercial. If that sound… More »


Sia – “Fire Meet Gasoline” Video (By Heidi Klum)

By James Rettig / April 22, 2015 - 5:49 pm

UPDATE: This clip apparently is not a proper Sia music video. The singer was not involved in the shooting, but lent her song to the spot for Heidi Klum Intimates’ lingerie line. More »


Taylor Swift’s Chinese Toyota Commercials Are Awkward Beyond Your “Wildest Dreams”

By Caitlin White / April 15, 2015 - 10:48 am

Taylor Swift took the best song off 1989 and turned it into a Toyota commercial, joining the long legacy of American celebrities appearing in foreign TV spots they’d never agree to stateside. The ad uses “Wildest Dreams” to promote Toyota’s newest hybrid car in the Chinese market. There’s two versions of the ad, but both… More »


Hear Rihanna Sample Florence + The Machine In Dior’s “A Night” Teaser

By Caitlin White / April 14, 2015 - 10:42 am

The great Rihanna track tease of 2015 is well underway, so here’s another offering from the impending R8. The song is called “A Night” and it features an excellent Florence + The Machine song called “Only If For A Night” from 2011’s Ceremonials. It appears courtesy of a Dior commercial for the luxury brand’s 2015… More »


Watch Kendrick Lamar’s New Reebok Commercial

By Tom Breihan / April 6, 2015 - 10:54 am

When you’ve just made an album that many people consider to be a modern classic of protest art, it seems pretty weird to make a commercial that conflates sneaker ownership with revolution. But that’s what Kendrick Lamar has just done. Kendrick has been aligned with sneaker giant Reebok for a little while. He starred inMore »


Watch Twin Shadow’s Levi’s Commercial And KCRW Session

By Tom Breihan / March 13, 2015 - 1:57 pm

Next week, Twin Shadow will drop his new album Eclipse, his major-label debut. And if you needed further indication that George Lewis, Jr. isn’t exactly a DIY type anymore, behold his Levis commercial. Lewis is the star of a new ad for the jeans company, and he doesn’t just talk about his musical influences; he… More »


Devonté Hynes & Neneh Cherry – “He, She, Me”

By James Rettig / March 12, 2015 - 8:00 pm

Devonté Hynes and Neneh Cherry were commissioned by Selfridges — a high-end UK department store — to write a new song called “He, She, Me” to soundtrack an original film that was directed by Alex Turvey and Kathryn Ferguson. “The film is an evolving journey through a subtle push and pull between masculinity and femininity,… More »


Shamir’s “On The Regular” Soundtracks An Android Watch Ad

By Caitlin White / March 9, 2015 - 6:02 pm

Las Vegas gender- and genre-bending diva Shamir recently announced his debut full-length, Ratchet, and it seems like plenty more big looks are on the way for him. The album’s rubbery lead single “On The Regular” is now soundtracking a Google Smart Watch commercial. It’s just a coincidence that Google debuted this commercial on the same… More »


Glass Candy Soundtrack An Air France Commercial

By James Rettig / March 6, 2015 - 9:08 am

Italians Do It Better crew members Glass Candy soundtrack a new commercial for Air France. The company used “Warm In The Winter” — which is, hands down, my favorite Glass Candy track — and it seems like the duo changed up the words so that it could say “France in the air” to go along… More »


Watch Rihanna Preview Another New Song “American Oxygen” In March Madness Commercial

By Tom Breihan / March 6, 2015 - 8:47 am

Rihanna’s as-yet-untitled next album, which Kanye West executive produced, might still be a little while off. (It has no release date, anyway, which I suppose means nothing anymore.) But we’re in the stage where little shards of songs are hitting the internet, in different forms, all the time. Yesterday, she posted pieces of a new… More »


Watch HAIM Star In A Levi’s Commercial

By Caitlin White / March 3, 2015 - 3:16 pm

HAIM are further capitalizing on their previously-established relationship with Levis in a new commercial for the jean brand. As luck would have it, the sisters have plenty of stories from their childhood that involve Levis, and also happened to have worn Levis in almost every show they performed. Watch the girls hit up a vintage… More »


Hear Charli XCX & Questlove’s Cover Of Deee-Lite’s “Groove Is In The Heart” In New Target Ad

By James Rettig / February 15, 2015 - 6:38 pm

Charli XCX and Questlove have teamed up for a cover of Deee-lite’s ’90s classic “Groove Is In The Heart” that’s featured in a new ad campaign for Target’s spring fashion line. According to DIY, Questlove produced the track, which features some backing vocals from the Roots’ Black Thought. The commercial will debut tonight during SaturdayMore »


Run The Jewels Soundtrack A Couple Of Under Armour Commercials With Jamie Foxx

By James Rettig / February 13, 2015 - 7:26 pm

Among their many talents, Run The Jewels make some great pump-up music, so it was only a matter of time before they got their music featured in some commercials for an athletic company. That company in question is Under Armour, and RTJ2 track “Close Your Eyes (And Count To Fuck)” plays over two new advertisement… More »


The Who Remix “I’m Free” For Cablevision Wi-Fi Phone

By James Rettig / February 9, 2015 - 10:28 am

If you’re a legacy band, how do you get your music to stay relevant — and, more importantly, score lucrative commercial deals and make money — in the current lagging music climate? Pete Townshend thinks he’s figured out an answer. Townshend has agreed to let 15 classic Who songs get remixed by production agency Mophonic… More »


Hundred Waters Soundtrack Coca-Cola Super Bowl Commercial

By James Rettig / February 1, 2015 - 8:58 pm

Hundred Waters’ track “Show Me Love” soundtracked a Coca-Cola Super Bowl commercial earlier tonight centered around stopping online negativity (by pouring soda onto your computer). The band is using their high-profile placement for a partnership with BitTorrent to raise money for Big Brothers Big Sisters Of America. In exchange for a donation to the charity,… More »


Hear Grimes Soundtrack An Expedia Commercial

By James Rettig / January 11, 2015 - 6:36 pm

It’s been almost three years since Visions came out, and songs from that album are still making their way into commercials while we wait for Grimes to finish its followup (which seems like it could take a while). A new commercial from Expedia is soundtracked by “Genesis” and follows someone’s trip around Tokyo. Gotta make… More »


Hear Emily Haines’ New GoldieBlox Song “Lightning Strikes” & Watch Her Sing With Cyndi Lauper In NYC

By Gabriela Tully Claymore / December 15, 2014 - 5:28 pm

The toy company GoldieBlox has had a rough year in advertising after being accused of copyright infringement by the Beastie Boys for re-working the band’s 1986 classic “Girls” to convey a more “feminist” message. The company settled the lawsuit and issued an apology to the Beasties, who have always been very outspoken about their refusal… More »


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