Commercial Appeal

Honda Targets Millennials With Strange Weezer Commercial

By Peter Helman / July 9, 2015 - 8:49 pm

A bizarre new commercial for the 2016 Honda Pilot Elite SUV, directed by Juno and Up In The Air director Jason Reitman, features a bored-looking family in a car who suddenly start singing Weezer’s “Buddy Holly.” It is weirdly reminiscent of this scene in Step Brothers, and apparently it’s intended to appeal to millennial consumer… More »

SOPHIE’s “Lemonade” Soundtracks A McDonald’s Commercial

By Peter Helman / July 6, 2015 - 11:27 pm

SOPHIE’s “Lemonade” is a great song, and apparently McDonald’s thinks so too. SOPHIE is already sort of a soft drink salesman, and his music has been featured in commercials before. And now — of course — McDonald’s is using the song to sell … lemonade. Hilariously, the new ad uses SOPHIE’s aggressively artificial music to… More »

Check Out Craig Finn & Marnie Stern In Seamless Subway Ads

By Peter Helman / June 27, 2015 - 2:26 pm

If you’ve been in the New York subway sometime in the past few years, chances are you’ve seen an ad for the online food ordering service Seamless. Their ad campaign seems targeted largely towards (gag at the use of this term) “millennials,” referencing things like subreddits and memes and generally painting a picture of their… More »

James Murphy Partners With Heineken On Unrealistic Subway Symphony Project

By James Rettig / June 15, 2015 - 1:27 pm

For a very, very long time, James Murphy has been trying to change the harsh sound that New York City subway turnstiles make when you go through them to something prettier. Last year, he debuted a preview of what his concept would sound like, and now he’s partnered with Heineken to try and make it… More »

Watch Drake And Nas Star In A New Sprite Commercial

By James Rettig / June 15, 2015 - 10:10 am

Drake and Nas appear side-by-side in a new commercial for Sprite, made up of footage from their February co-headlining show at Irving Plaza in NYC that was sponsored by the soda company. The ad is meant to promote Sprite’s new limited-edition run of cans and bottles that feature quotes from lyrics by Drake, Nas, The… More »

LIZ Debuts SOPHIE-Produced “When I Rule The World” In Samsung Ad

By James Rettig / June 3, 2015 - 9:47 am

Mad Decent signee LIZ worked with SOPHIE on a few tracks that could appear on her forthcoming debut album. One of those is “When I Rule The World,” which the DJ has played before in his live sets, and which now soundtracks a new commercial for the Samsung Galaxy S6. And even though it wasn’t… More »

Hear Another Preview Of Eminem’s “Phenomenal” In Draymond Green Beats Commercial

By Caitlin White / May 22, 2015 - 12:46 pm

Eminem seems to have settled comfortably into the habit of debuting new music via commercial. He used a Beats by Dre commercial to announce his return in 2013, and he recently debuted a new song in a trailer for the Jake Gyllenhaal-starring boxing movie Southpaw. Today, he’s returned to the Beats format, sharing a cli… More »

Sharon Van Etten, Lucius, & Kelela Model For Madewell

By James Rettig / May 19, 2015 - 10:06 am

It’s sometimes a little weird when ostensibly indie artists team up with brands to model clothes — take DIIV’s Zachary Cole Smith doing so for Yves Saint Laurent or the Smith Westerns for Gap — but something’s gotta pay the bills. The latest round of indie modelers comes from Madewell, who partnered with Sharon Va… More »

Diddy’s New NSFW Cologne Ad Is Basically Diddy Having Sex With Cassie

By James Rettig / May 4, 2015 - 7:06 pm

Diddy is getting back into the celebrity fragrance game after a six year absence. His new scent, called 3AM, will debut in a few days at Macy’s flagship store in Herald Square, and he’s marking its arrival with a NSFW advertisement directed by music video king Nabil. It features him and his longtime girlfriend Cassie… More »

Watch Justin Timberlake Play A Lime In An Ad For His Tequila

By Caitlin White / May 4, 2015 - 3:37 pm

Former NSYNC teen dream Justin Timberlake is a father and a husband now. He’s left behind boy band life and moved on to smooth, experimental pop-jazz of The 20/20 Experience, and to go along with his new, adult self, he’s taken on a role as a bathrobe-clad lime in a new commercial. If that sound… More »

Sia – “Fire Meet Gasoline” Video (By Heidi Klum)

By James Rettig / April 22, 2015 - 5:49 pm

UPDATE: This clip apparently is not a proper Sia music video. The singer was not involved in the shooting, but lent her song to the spot for Heidi Klum Intimates’ lingerie line. More »

Taylor Swift’s Chinese Toyota Commercials Are Awkward Beyond Your “Wildest Dreams”

By Caitlin White / April 15, 2015 - 10:48 am

Taylor Swift took the best song off 1989 and turned it into a Toyota commercial, joining the long legacy of American celebrities appearing in foreign TV spots they’d never agree to stateside. The ad uses “Wildest Dreams” to promote Toyota’s newest hybrid car in the Chinese market. There’s two versions of the ad, but both… More »

Hear Rihanna Sample Florence + The Machine In Dior’s “A Night” Teaser

By Caitlin White / April 14, 2015 - 10:42 am

The great Rihanna track tease of 2015 is well underway, so here’s another offering from the impending R8. The song is called “A Night” and it features an excellent Florence + The Machine song called “Only If For A Night” from 2011’s Ceremonials. It appears courtesy of a Dior commercial for the luxury brand’s 2015… More »

Watch Kendrick Lamar’s New Reebok Commercial

By Tom Breihan / April 6, 2015 - 10:54 am

When you’ve just made an album that many people consider to be a modern classic of protest art, it seems pretty weird to make a commercial that conflates sneaker ownership with revolution. But that’s what Kendrick Lamar has just done. Kendrick has been aligned with sneaker giant Reebok for a little while. He starred inMore »

Watch Twin Shadow’s Levi’s Commercial And KCRW Session

By Tom Breihan / March 13, 2015 - 1:57 pm

Next week, Twin Shadow will drop his new album Eclipse, his major-label debut. And if you needed further indication that George Lewis, Jr. isn’t exactly a DIY type anymore, behold his Levis commercial. Lewis is the star of a new ad for the jeans company, and he doesn’t just talk about his musical influences; he… More »

Devonté Hynes & Neneh Cherry – “He, She, Me”

By James Rettig / March 12, 2015 - 8:00 pm

Devonté Hynes and Neneh Cherry were commissioned by Selfridges — a high-end UK department store — to write a new song called “He, She, Me” to soundtrack an original film that was directed by Alex Turvey and Kathryn Ferguson. “The film is an evolving journey through a subtle push and pull between masculinity and femininity,… More »

Shamir’s “On The Regular” Soundtracks An Android Watch Ad

By Caitlin White / March 9, 2015 - 6:02 pm

Las Vegas gender- and genre-bending diva Shamir recently announced his debut full-length, Ratchet, and it seems like plenty more big looks are on the way for him. The album’s rubbery lead single “On The Regular” is now soundtracking a Google Smart Watch commercial. It’s just a coincidence that Google debuted this commercial on the same… More »

Glass Candy Soundtrack An Air France Commercial

By James Rettig / March 6, 2015 - 9:08 am

Italians Do It Better crew members Glass Candy soundtrack a new commercial for Air France. The company used “Warm In The Winter” — which is, hands down, my favorite Glass Candy track — and it seems like the duo changed up the words so that it could say “France in the air” to go along… More »

Watch Rihanna Preview Another New Song “American Oxygen” In March Madness Commercial

By Tom Breihan / March 6, 2015 - 8:47 am

Rihanna’s as-yet-untitled next album, which Kanye West executive produced, might still be a little while off. (It has no release date, anyway, which I suppose means nothing anymore.) But we’re in the stage where little shards of songs are hitting the internet, in different forms, all the time. Yesterday, she posted pieces of a new… More »

Watch HAIM Star In A Levi’s Commercial

By Caitlin White / March 3, 2015 - 3:16 pm

HAIM are further capitalizing on their previously-established relationship with Levis in a new commercial for the jean brand. As luck would have it, the sisters have plenty of stories from their childhood that involve Levis, and also happened to have worn Levis in almost every show they performed. Watch the girls hit up a vintage… More »

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