Commercial Appeal

The Who Remix “I’m Free” For Cablevision Wi-Fi Phone

By James Rettig / February 9, 2015 - 10:28 am

If you’re a legacy band, how do you get your music to stay relevant — and, more importantly, score lucrative commercial deals and make money — in the current lagging music climate? Pete Townshend thinks he’s figured out an answer. Townshend has agreed to let 15 classic Who songs get remixed by production agency Mophonic… More »


Hundred Waters Soundtrack Coca-Cola Super Bowl Commercial

By James Rettig / February 1, 2015 - 8:58 pm

Hundred Waters’ track “Show Me Love” soundtracked a Coca-Cola Super Bowl commercial earlier tonight centered around stopping online negativity (by pouring soda onto your computer). The band is using their high-profile placement for a partnership with BitTorrent to raise money for Big Brothers Big Sisters Of America. In exchange for a donation to the charity,… More »


Hear Grimes Soundtrack An Expedia Commercial

By James Rettig / January 11, 2015 - 6:36 pm

It’s been almost three years since Visions came out, and songs from that album are still making their way into commercials while we wait for Grimes to finish its followup (which seems like it could take a while). A new commercial from Expedia is soundtracked by “Genesis” and follows someone’s trip around Tokyo. Gotta make… More »


Hear Emily Haines’ New GoldieBlox Song “Lightning Strikes” & Watch Her Sing With Cyndi Lauper In NYC

By Gabriela Tully Claymore / December 15, 2014 - 5:28 pm

The toy company GoldieBlox has had a rough year in advertising after being accused of copyright infringement by the Beastie Boys for re-working the band’s 1986 classic “Girls” to convey a more “feminist” message. The company settled the lawsuit and issued an apology to the Beasties, who have always been very outspoken about their refusal… More »


Watch Charli XCX And Bleachers Cover Each Other’s Songs In A Kia

By Chris DeVille / December 11, 2014 - 5:28 pm

For some reason, Kia has commissioned Charli XCX and Bleachers’ Jack Antonoff to sing each other’s songs for a new ad campaign called In-Ride Sessions. Antonoff sings Charli’s “Break The Rules” while they cruise through a neon dreamworld in a Kia, then she sings Bleachers’ “Rollercoaster” (which has now been part of two major adMore »


Watch Nirvana & Paul McCartney’s “Cut Me Some Slack” In A Ralph Lauren Ad

By Tom Breihan / December 11, 2014 - 3:07 pm

Hey, remember when Nirvana reunited, except with Paul McCartney standing in for Kurt Cobain, and they recorded a song called “Cut Me Some Slack“? No? You have no memory of that happening? Well, it happened. I promise. They were on SNL and everything. And as further evidence that this song actually exists, Ralph Lauren cologne… More »


Hear Two Unreleased Wild Beasts Songs In A “GIF-Novel” From Jameson

By James Rettig / December 10, 2014 - 6:47 pm

Wild Beasts have teamed up with French artist Mattis Dovier to create a graphic novel made entirely of GIFs. The project was created for The Jameson Works, a portfolio of artistic works sponsored by the whiskey company. Two new Wild Beasts songs — “Soft Future” and “Blood Knowledge” — soundtrack the novel, which you navigate… More »


Watch Kendrick Lamar’s Cinematic Reebok Ad

By Tom Breihan / December 10, 2014 - 9:09 am

You know a rapper has reached a rarefied level of fame when a goddam sneaker company is enlisting him for a commercial. It’s not exactly a surprise that Kendrick Lamar is a star on the rise, but it’s still striking to see Reebok devote considerable resources to a three-minute ad starring the guy. Music-video director… More »


Watch Chanel’s “Reincarnation” Short Starring Pharrell & Cara Delevingne

By Chris DeVille / December 2, 2014 - 10:44 am

Pharrell is everywhere now, so why not opposite supermodel Cara Delevingne in a Chanel short film by Karl Lagerfeld? “Reincarnation” features the superstar duo dancing in an old-fashioned ballroom dressed up in splendorous formal attire. They also sing a very pretty duet that matches ancient pop stylings with a slick modern beat. Géraldine Chaplin also… More »


Acura’s Got A Commercial With Julian Casablancas Music, Too

By James Rettig / November 28, 2014 - 3:44 pm

A song from the Strokes recently showed up in a commercial for the Volkswagen Golf, and it looks like another car company has snagged the honor of a Julian Casablancas-performed song to soundtrack their ad. Acura’s new holiday commercial uses Casablancas’ cover of “I Wish It Was Christmas Today,” the Saturday Night Live recurring classic… More »


Watch Bleachers’ Apple Pay Ad

By Chris DeVille / November 24, 2014 - 3:18 pm

Back when Apple pulled that whole U2 stunt, they also announced Apple Pay, a way to pay for products using your phone instead of a credit card. Bleachers star in Chase’s new ad for the service. Jack Antonoff’s band is pictured putting on a rooftop concert and paying for all necessary measures — guitar tune-up,… More »


Watch The Strokes’ “Reptilia” Soundtrack A Volkswagen Golf Family Commercial

By James Rettig / November 24, 2014 - 8:46 am

The Strokes are no strangers to having their songs appear in commercials, but their latest placement is especially telling after Julian Casablancas made it clear last month that he was over New York City (and brunch) and that he had just moved out to the suburbs. Room On Fire track “Reptilia” soundtracks a new Volkswage… More »


Watch DJ Shadow Soundtrack A Chevy Ad

By Chris DeVille / November 17, 2014 - 10:47 am

While watching college football this weekend I noticed a familiar piano figure soundtracking a car commercial. Indeed, there was DJ Shadow’s “Building Steam With A Grain Of Salt,” the opening salvo from the 1996 classic Endtroducing… DJ Shadow, selling Chevy trucks. Can’t hate on Shadow for getting that GM bailout money, but as someone o… More »


Watch Weird Al Star In A Commercial For Radio Shack, Which Still Exists

By Chris DeVille / November 12, 2014 - 10:28 am

Radio Shack and “Weird Al” Yankovic are 1980s pop culture institutions that have survived and thrived to this day. Appropriately, they’ve teamed up for a new commercial. Yankovic — who is rocking facial hair again, in case that interests you — plays a Willy Wonka-like character guiding holiday shoppers through the magical toy land that… More »


Hear Karen O Sing “Marshmallow World” In Target’s New Christmas Ad

By James Rettig / November 11, 2014 - 10:55 am

Karen O soundtracks a new holiday commercial from Target with a modern take on the 1949 Christmas song “Marshmallow World,” which was written by Carl Sigman and composed by peter DeRose. And if I’m reading this press release from Target correctly, get used to hearing this song a lot during the coming months: apparently thi… More »


Watch Dev Hynes’ Gap Commercial & “Play Your Stripes” In The Interactive Game

By Chris DeVille / November 3, 2014 - 5:36 pm

Dev Hynes is seemingly everywhere these days, and that includes a new Gap campaign called “Play Your Stripes.” There are two components to this: (1) Hynes dances and plays the stripes of his shirt like a keyboard in a new long-form commercial that doubles as a video for Blood Orange’s Cupid Deluxe track “It I… More »


My Morning Jacket – “This Land Is Your Land” (Woody Guthrie Cover)

By Maggie Stamets / October 27, 2014 - 2:48 pm

My Morning Jacket recorded a cover of Woody Guthrie’s “This Land Is Your Land” as a part of North Face’s “Your Land” campaign. The folk classic — which MMJ frontman Jim James calls “the most eternal song when it comes to America” — provides a moving soundtrack for the North Face TV spot. James say… More »


Watch Eleanor Friedberger’s Lucky Brand Jeans Spot

By James Rettig / October 27, 2014 - 10:11 am

Eleanor Friedberger is the subject of a new commercial for Lucky Brand Jeans for their #standout campaign. The Fiery Furnaces singer stars in a commercial and appears in a few photos for the clothing company. She begins the ad by taking about herself in the third-person, which is a weird thing to do: “Eleanor Friedberger… More »


Hear Taylor Swift’s “Style” Debut In A Target Commercial & See 1989’s Tracklist

By Tom Breihan / October 22, 2014 - 2:57 pm

If you’ve been hearing a distant rumble, or noticing animals getting agitated, or perhaps seeing weather patterns doing strange things, you are right to be alarmed. We are five days away from Tayor Swift releasing her new album 1989 and dominating popular music for the foreseeable future. Taylor has already unleashed three songs, in their… More »


Ringo Starr Is The New Face Of Skechers

By James Rettig / October 21, 2014 - 9:19 am

Ringo Starr is officially the new face of Skechers. According to a press release, the Beatles drummer “will be bringing his legendary talent and style” to the Skechers line of Relaxed Fit shoes. Starr will join an esteemed group of endorsers that includes Britney Spears, Joe Namath, Pete Rose, and Mariano Rivera, all of whom… More »


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