Commercial Appeal

Watch Lily Allen As Cupid In Cornetto’s Tennis Love Story

By Chris DeVille / May 16, 2014
The ice cream company Cornetto is huge in the UK, and for whatever reason, Simon Pegg's comedy movies Shaun Of The Dead, Hot Fuzz, and The World's End are known as the Three Flavours Cornetto trilogy. Now the company has produced a short film about the unlikely romance between a tennis star and the… More »


Check Out Smith Westerns’ New Gap Ad

By Miles Bowe / May 7, 2014
The Smith Westerns have been pretty quiet this year, which is understandable since it has only been about 10 months since they released the Album Of The Week-honored Soft Will. They've been doing some modeling in the meantime, though. Along with Andra Day and Wardell, the Chicago band stars in the Gap's new music-focused… More »


Watch Robyn’s Short Film For Volvo Featuring New Song “Monument”

By Tom Breihan / May 2, 2014
Robyn is an engineer of sleek, efficient, forward-thinking, quintessentially Swedish pop anthems, so it makes sense that the marketing people at Volvo would love her. She's now the star of a new Swedish-language short film that works as a Volvo ad. Max Vitali directed it, and it shows her motoring through impeccably designed street… More »


Pixies Soundtrack “Gigantic” iPhone Commercial

By Tom Breihan / April 23, 2014
If the 2014-edition Pixies are in full cash-in mode, which seems like a definite possibility, then it is absolutely no surprise to see them licensing their songs to gigantic corporations. But Apple's new iPhone commercial, which uses "Gigantic" to highlight the phone's musical capabilities, is extremely artful as far as these things go. Please no… More »


Sprint Brazenly Rips Off The Cure’s “Lullaby” In Its Goth-Themed Framily Commercial

By James Rettig / April 21, 2014
When a company can't get the rights to a song that they want to use for a commercial, the go-to move nowadays seems to be to just hire someone to compose a nearly identical version of it. It's happened to a countless number of bands: Beach House, LCD Soundsystem, the Black Keys,… More »


Check Out Marnie Stern’s Levi’s Ad

By Chris DeVille / April 15, 2014
We recently saw Marnie Stern keeping up an old musical partnership by sitting in with Fred Armisen's 8G Band on Late Night With Seth Meyers. Turns out that's not the only time Stern's spent in front of a camera lately. An Instagram post from Levi's revealed an advertisement featuring Stern, face obscured… More »


Watch Heems’ Japanese Commercial For Vitamin Water

By Miles Bowe / April 10, 2014
In our recent interview with Himanshu Suri, the rapper and former Das Racist member mentioned that he'd been bouncing around different parts of Asia, going to Tokyo at one point. It's unclear if it happened then or at a different time, but the man better known as Heems now has a commercial for Vitami… More »


Watch M.I.A. And Janelle Monáe’s Bicoastal Hologram Duet For Audi

By Tom Breihan / April 4, 2014
Last night, M.I.A. and Janelle Monáe played shows at simultaneous launch events for Audi's new A3. M.I.A. was in New York, and Monáe was in Los Angeles, but they still came together for a collaboration at the end of the show, thanks to the magic of technology. Both became holograms, beaming their 3D image… More »


Check Out HAIM In A Nike Soccer Ad

By Chris DeVille / April 3, 2014
Haim recently lent their effervescent monster jam "Forever" to a Target commercial, and now the sisters can be seen mean-mugging while wearing US Soccer's World Cup uniforms in promotional photos for Nike soccer -- those same stylish kits the Americans debuted while squandering a 2-0 lead in last night's confounding exhibition against Mexico. But… More »


M.I.A. And Janelle Monaé To Perform Hologram Duet For Audi

By Chris DeVille / April 2, 2014
We can debate in circles about the unholy intersection of music and business, but in this instance the combination might be producing something cool. Janelle Monaé and M.I.A. are scheduled to perform at dual launch events for Audi's new A3 this Thursday. Each artist will perform a full set, Monaé in LA and M.I.A. i… More »


Janelle Monáe – “Heroes” (David Bowie Cover)

By Tom Breihan / April 2, 2014
David Bowie's "Heroes" is one of those all-time world-stopping rock anthems, and it makes sense that Pepsi might want to tap some of its grandeur for a new ad campaign. And it also makes sense that they'd want to involve Janelle Monáe, a rare pop figure who can play the corporate-shill game without coming… More »


Frank Ocean, Mick Jones, Paul Simonon, & Diplo Write A Song For Converse

By Michael Nelson / March 7, 2014
Converse do a good job of integrating their brand among music types. If you're at SXSW next week, for instance, you will see no shortage of One-Star logos plastered across Austin. (You probably have a reasonable chance of going home with a free pair of Chucks or two, honestly.) Anyway, the sneaker company will head… More »


Watch Justin Vernon Star In A Promo For Red Wing Boots

By Tom Breihan / February 6, 2014
Justin Vernon lives in Wisconsin, which means he's buried under a shit-ton of snow much of the year, and he needs a sturdy pair of boots. Maybe that's why he's just lined up an endorsement deal, of sorts, with Red Wing Boots, starring in the first installment of their "Made In The Land Of Wheat… More »


Watch A$AP Rocky Play Football With Models In A DKNY Ad

By Tom Breihan / January 30, 2014
Before scoring his internet-rap breakthrough, A$AP Rocky worked as a model. And in a new DKNY commercial, Rocky returns to his model roots, playing football with supermodels Cara Delevingne, Jourdan Dunn, and Eliza Cummings in busy Times Square traffic while his track "Fashion Killa" plays. Rocky's barely in the ad at all, but he… More »


Bob Dylan Hooks Up With Chobani & Chrysler For Super Bowl Ads

By Tom Breihan / January 29, 2014
You wouldn't think Bob Dylan was hurting for either money or attention, but he'll get plenty this Sunday when he's prominently featured in two different Super Bowl ads. Billboard reports that Dylan is set to star in a Chrysler commercial, the latest in a series of Super Bowl ads that has featured Eminem,… More »


Hear Tegan And Sara’s Oreo Jingle

By Tom Breihan / January 23, 2014
So Oreos is introducing some new flavors beyond just the original cream and the crack-level-addictive mint: Cookie Dough and Marshmallow Crispy. If anyone can sell the idea, it's Tegan And Sara in full-on synthpop overdrive. The Canadian duo haven't just licensed a song for the new Oreo commercial, set to debut during this Sunday's Grammy… More »


Yoplait Offers Totally Unnecessary Apology For Using “Hungry Like The Wolf” In A Yogurt Commercial

By Chris DeVille / January 13, 2014
Here's an odd case that mixes music licensing with murder and intrigue, much like sprinkling granola into a plastic cup full of fermented dairy product. More »


Hear Cat Power Sing “Have Yourself A Merry Little Christmas” In An Apple Commercial

By Miles Bowe / December 17, 2013
Collisions between indie rock and the advertising world are commonplace now, and today we get Chan Marshall singing "Have Yourself A Merry Little Christmas" in an ad for Apple. It's really effective, too, if you're willing to let a TV commercial move you. Watch below. More »


Watch Lou Reed’s Parrot Zik Headphones Commercial

By Chris DeVille / December 11, 2013
We've mentioned several times that Lou Reed's last public act before his death was that glowing review of Yeezus. His last filmed interview, though, was part of an ad campaign for Parrot Zik headphones. As Parrot CEO Henri Seydoux explains:… More »


Watch Lykke Li Soundtrack Ed Norton’s Weird Droid Commercial

By Chris DeVille / December 9, 2013
I watched a LOT of football this weekend, and in between all the exhilarating collegiate conference championship games and wild snow-addled NFL action and agonizing Buckeyes/Browns despair, they kept airing this Droid commercial with Edward Norton. The concept is that Droid batteries last 48 hours, and Norton gets a lot of juice out of hi… More »


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