Commercial Appeal

Watch Heems’ Japanese Commercial For Vitamin Water

By Miles Bowe / April 10, 2014 - 3:00 pm

In our recent interview with Himanshu Suri, the rapper and former Das Racist member mentioned that he’d been bouncing around different parts of Asia, going to Tokyo at one point. It’s unclear if it happened then or at a different time, but the man better known as Heems now has a commercial for Vitamin Water… More »

Watch M.I.A. And Janelle Monáe’s Bicoastal Hologram Duet For Audi

By Tom Breihan / April 4, 2014 - 8:48 am

Last night, M.I.A. and Janelle Monáe played shows at simultaneous launch events for Audi’s new A3. M.I.A. was in New York, and Monáe was in Los Angeles, but they still came together for a collaboration at the end of the show, thanks to the magic of technology. Both became holograms, beaming their 3D images to… More »

Check Out HAIM In A Nike Soccer Ad

By Chris DeVille / April 3, 2014 - 1:31 pm

Haim recently lent their effervescent monster jam “Forever” to a Target commercial, and now the sisters can be seen mean-mugging while wearing US Soccer’s World Cup uniforms in promotional photos for Nike soccer — those same stylish kits the Americans debuted while squandering a 2-0 lead in last night’s confounding exhibition against Mexico. But I… More »

M.I.A. And Janelle Monaé To Perform Hologram Duet For Audi

By Chris DeVille / April 2, 2014 - 1:34 pm

We can debate in circles about the unholy intersection of music and business, but in this instance the combination might be producing something cool. Janelle Monaé and M.I.A. are scheduled to perform at dual launch events for Audi’s new A3 this Thursday. Each artist will perform a full set, Monaé in LA and M.I.A. i… More »

Janelle Monáe – “Heroes” (David Bowie Cover)

By Tom Breihan / April 2, 2014 - 9:35 am

David Bowie’s “Heroes” is one of those all-time world-stopping rock anthems, and it makes sense that Pepsi might want to tap some of its grandeur for a new ad campaign. And it also makes sense that they’d want to involve Janelle Monáe, a rare pop figure who can play the corporate-shill game without coming acro… More »

Frank Ocean, Mick Jones, Paul Simonon, & Diplo Write A Song For Converse

By Michael Nelson / March 7, 2014 - 11:32 am

Converse do a good job of integrating their brand among music types. If you’re at SXSW next week, for instance, you will see no shortage of One-Star logos plastered across Austin. (You probably have a reasonable chance of going home with a free pair of Chucks or two, honestly.) Anyway, the sneaker company will head… More »

Watch Justin Vernon Star In A Promo For Red Wing Boots

By Tom Breihan / February 6, 2014 - 11:35 am

Justin Vernon lives in Wisconsin, which means he’s buried under a shit-ton of snow much of the year, and he needs a sturdy pair of boots. Maybe that’s why he’s just lined up an endorsement deal, of sorts, with Red Wing Boots, starring in the first installment of their “Made In The Land Of Wheat… More »

Watch A$AP Rocky Play Football With Models In A DKNY Ad

By Tom Breihan / January 30, 2014 - 10:08 am

Before scoring his internet-rap breakthrough, A$AP Rocky worked as a model. And in a new DKNY commercial, Rocky returns to his model roots, playing football with supermodels Cara Delevingne, Jourdan Dunn, and Eliza Cummings in busy Times Square traffic while his track “Fashion Killa” plays. Rocky’s barely in the ad at all, but he doe… More »

Bob Dylan Hooks Up With Chobani & Chrysler For Super Bowl Ads

By Tom Breihan / January 29, 2014 - 10:19 am

You wouldn’t think Bob Dylan was hurting for either money or attention, but he’ll get plenty this Sunday when he’s prominently featured in two different Super Bowl ads. Billboard reports that Dylan is set to star in a Chrysler commercial, the latest in a series of Super Bowl ads that has featured Eminem, Clint Eastwood,… More »

Hear Tegan And Sara’s Oreo Jingle

By Tom Breihan / January 23, 2014 - 3:32 pm

So Oreos is introducing some new flavors beyond just the original cream and the crack-level-addictive mint: Cookie Dough and Marshmallow Crispy. If anyone can sell the idea, it’s Tegan And Sara in full-on synthpop overdrive. The Canadian duo haven’t just licensed a song for the new Oreo commercial, set to debut during this Sunday’s Grammy… More »

Yoplait Offers Totally Unnecessary Apology For Using “Hungry Like The Wolf” In A Yogurt Commercial

By Chris DeVille / January 13, 2014 - 12:13 pm

Here’s an odd case that mixes music licensing with murder and intrigue, much like sprinkling granola into a plastic cup full of fermented dairy product. More »

Hear Cat Power Sing “Have Yourself A Merry Little Christmas” In An Apple Commercial

By Miles Bowe / December 17, 2013 - 2:33 pm

Collisions between indie rock and the advertising world are commonplace now, and today we get Chan Marshall singing “Have Yourself A Merry Little Christmas” in an ad for Apple. It’s really effective, too, if you’re willing to let a TV commercial move you. Watch below. More »

Watch Lou Reed’s Parrot Zik Headphones Commercial

By Chris DeVille / December 11, 2013 - 2:28 pm

We’ve mentioned several times that Lou Reed’s last public act before his death was that glowing review of Yeezus. His last filmed interview, though, was part of an ad campaign for Parrot Zik headphones. As Parrot CEO Henri Seydoux explains:… More »

Watch Lykke Li Soundtrack Ed Norton’s Weird Droid Commercial

By Chris DeVille / December 9, 2013 - 11:33 am

I watched a LOT of football this weekend, and in between all the exhilarating collegiate conference championship games and wild snow-addled NFL action and agonizing Buckeyes/Browns despair, they kept airing this Droid commercial with Edward Norton. The concept is that Droid batteries last 48 hours, and Norton gets a lot of juice out of hi… More »

Watch Dr. Dre & Kendrick Lamar Preview A New Song In Beats By Dre Commercial

By Tom Breihan / December 6, 2013 - 9:22 am

We’re about to make it to the end of a calendar year in which none of the Black Hippy dudes released a new album even though they seemed to dominate rap in some very important ways. And now Kendrick Lamar has ascended to the place where he shows up in TV commercials, which is good… More »

Vic Mensa & Clams Casino – “Egyptian Cotton” Video

By Tom Breihan / December 3, 2013 - 9:22 am

As part of a recent promotional push, HP Computers hired the Chicago rap youngster (and recent Mixtape Of The Week honoree) Vic Mensa and visionary producer Clams Casino to head into the studio together and make a song. They had two days to make a song and a video and to decorate the studio, and… More »

Instrumental Pixies Cover Soundtracks Errol Morris-Directed Unilever Commercial

By Chris DeVille / December 2, 2013 - 12:41 pm

“Why bring a child into this world?” asks Errol Morris’s ad for Unilever’s new global sustainability initiative — the answer being that together we can create solutions to maintain a healthy environment for every kid on the planet. The four-minute clip is full of expectant parents voicing their hopes and fears, and it’s immensely affecting… More »

Watch Autre Ne Veut Soundtrack A Victoria’s Secret Commercial

By Miles Bowe / November 21, 2013 - 12:45 pm

The genius of Autre Ne Veut’s Anxiety is summed up pretty well on “Counting.” It subtly blended dissonant electronics with smooth pop R&B, while Arthur Ashin, despite his sexy delivery, sang about his fears of losing his grandmother in her old age. It’s heavy stuff, but it’s heavy stuff you can grind to. Now Victoria’… More »

Hear Lily Allen Cover Keane’s “Somewhere Only We Know” For A John Lewis Commercial

By Tom Breihan / November 8, 2013 - 9:48 am

The great tough-chick British pop singer Lily Allen released her second album It’s Not Me, It’s You in 2009, and then she pretty much entirely backed out of the game, having two kids and leaving music behind completely. She returned to the stage at a Paris fashion show earlier this year, but we haven’t heard… More »

Watch David Bowie In Louis Vuitton’s L’Invitation Au Voyage

By Tom Breihan / November 7, 2013 - 8:54 am

David Bowie, who’s been awfully busy lately, is the star of a new short film called L’Invitation Au Voyage, which doubles as an advertisement for Louis Vuitton. Romain Gavras, who’s made great music videos for Justice and for M.I.A., directed it. The American model Arizona Muse (no really, that’s her name) plays a lady who… More »

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