New Toy, Oh Ay Oh

Every couple of months, a big corporation takes me by surprise by using good indie rock in a TV commercial. Like last year’s McDonald’s commercial with the Shins. And that Gap holiday ad with Badly Drawn Boy. And especially the new spot for Nissan’s Quest Mini-van, which features Modest Mouse’s “Gravity Rides Everything.” Sure beats the Who.

Anyway, my point is, I like that song in the new Target commercial. And I finally tracked it down. It’s called “New Toy” by Lene Lovitch, and it was apparently a modest club hit in 1981. Whatever — I’ve never heard of her. But I like it! Here ya go:

Lene Lovtich – “New Toy”

Comment: What’s your favorite use of a song in a TV commercial?