New United Nations Of Sound (Richard Ashcroft) Video – “Are You Ready?”

The Verve broke up (again), Richard Ashcroft released a NSFW video about human trafficking, and now he’s onto the next one: working with producer No ID (most recently masterminding “Death Of Auto-Tune” and “Run This Town”), and fronting a band called the United Nations Of Sound because all the band names that don’t sound like they were coined in high school are taken up apparently. Details are scarce, although a lot of contributors are promised. Like those Jay-Z joints, “Are You Ready?” is sort of a fight song, dressed up here in middling-Verve-track attire, although it has slightly less to do with Antares or the foes of Roc Nation and slightly more to do with the last judgment and the Second Coming of Christ. The video shows Richard atoning for his sins by juggling soccer balls, getting his passport stamped a lot, and transcribing his evangelical inquires into lots of languages, shadow boxing, jogging. The time is now — to get in shape! Are you ready? Watch it at NME.

United Nations Of Sound’s debut is out 3/29 and is called Redemption, naturally.