When we first heard Stereogum Presents… alum Oxford Collapse’s first single from Bits, “The Birthday Wars,” we deemed it the Brooklyn band’s best single since “Please Visit Your National Parks,” and a “quick, noisy pop clutter that might remind you of Sub Pop label mates No Age, if it weren’t for the multi-person harmonies.” The visual version is less No Age and more Ponytail, though (see: “Die Allman Bruder“), with its occasional band images vaguely seeping through a spate of kaleidoscopic psychedelics. Finding a good frame for a screengrab for this one was fun (not fun). That mauve blob is a person.
That’s a fair way to do a video on the cheap, and it fits well with the track’s fuzzed pop. But please, bands, not too many more, OK? We have iTunes visualizer, too. You should take it with you:
Bits is out 8/5 on Sub Pop.