Bleeding Rainbow – “Pink Ruff” Video (Stereogum Premiere)

Bleeding Rainbow - "Pink Ruff" Video (Stereogum Premiere)

Bleeding Rainbow – “Pink Ruff” Video (Stereogum Premiere)

Bleeding Rainbow - "Pink Ruff" Video (Stereogum Premiere)

Philly garage vets Bleeding Rainbow will put out a new one in early 2013, a release from which we’ve already heard the ripping “Pink Ruff.” Today, the group rolled through with their spare, bright video, a clip shot with a 16mm and some good old-fashioned know-how. Herb Shellenberger and Michael Thomas Vassallo direct, and here’s their note on the video:

Bleeding Rainbow approached us about shooting a video for the firstsingle (“Pink Ruff”) from their new album. One of the references they mentioned was the “Stargate” sequence from 2001: A Space Odyssey. Thinking about this scene, we were reminded of similar abstract portraits (Warhol’s “Chelsea Girls” as well as films by Kenneth Anger and Shuji Terayama) and the colorfield films of Paul Sharits.

We shot on 16mm color reversal (Ektachrome 7285) in Rob and Sarah’s basement with each of the four band members sitting and posing in a bust shot. We had intense lights with color gels moving around the band members, video and overhead projectors, a fog machine and a sequence with plastic wrap in front of the lens.

When we got the film back from the lab, we discovered that much of it was misregistered in the camera and out of frame. The footage was even more abstract than was planned, but luckily it fit with the theme. Michael Tom edited the footage with lots of fast cuts, chopping it up to match the intensity of the song. We are very proud to work with Bleeding Rainbow and thank them for their support in helping us shoot on 16mm!

Watch it below.

Bleeding Rainbow – “Pink Ruff” from stereogum on Vimeo.

Pink Ruff is out in January on Kanine.

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