Pure Bathing Culture – “Gainesville”

Pure Bathing Culture is a Portland-via-New York duo — Sarah Versprille and Daniel Hindman also play in Vetiver — that creats dreamy, atmospheric pop rock on tracks like “Ivory Coast.” Today, they let go of a new single called “Gainesville,” a cloudy pop incantation that builds to a big chorus. Stream it below.

The Pure Bathing Culture EP is out 11/19 on Memphis Industries.