The Chicago roots-rock travelers Califone have a new album called Stitches coming soon, and they’ve taken an unorthodox approach in making the video for the album’s elegiac title track. Along with filmmaker Braden King and programmer Jeff Garneau, they’ve made an interactive video that draws imagery — both still and in gif form — from a bunch of curated Tumblrs. The idea is that the video will change every time you watch it. I don’t think I managed to make it work right, but you can give it a shot here.

Stitches is out 9/3 on Dead Oceans.