Fool’s Gold is a label run by two DJs. The label was founded to put out our friends’ music that we were already playing in our sets, and we work in a lot of different styles because that’s what A-Trak and I are genuinely into personally. In the six years we’ve been Fool’s Gold, a lot of trends in dance and rap have come and gone. But I think musically we’ve always done our own thing, and actually driven those things ahead of the curve; Juicy J headlining Day Off a year or two before everyone was “trippy,” our booking A$AP’s first shows ever, or even in the Kid Sister days. Those were electro dance records well before they got all LMFAO’d out on the radio. There’s always going to be a sense of fun and actual “DJ approved” substance that’s the through-line for all our shit.

We live in New York, it’s important to us to foster a creative community here and a genuine fanbase. As we grow Day Off it might not always stay a completely free event, but it will always be something that we put on for our fans here first. We put so much time and effort into everything from production to programming, and the lineups really are crazy, it’s like we’re putting on mini festivals right in our backyard.