Dum Dum Girls – “Too True To Be Good” Video

“Too True To Be Good” is an effects-pedal-happy dream-pop stunner from the very good new Dum Dum Girls album Too True, and now it follows “Lost Boys And Girls Club” as the album’s second video. The new clip goes heavy on film-school effects — hazy filters, double-exposures, dissolving film, stock footage of flowers — but the attention is firmly on lead Dum Dum Dee Dee, who continues to hold the camera with glamorous grace. (She gets safe-for-work topless in the video, and you probably already know if this information is relevant to your interests.) Nathaniel Brown directed the video, but he had help; V Magazine produced it, and Tamaryn, Dee Dee’s bandmate in the side project Les Demoniaques, served as creative director. Watch it below.

Too True is out now on Sub Pop.