In case you were beginning to feel an absence of talent show-style reality TV, Simon Cowell’s got you covered (again). Cowell’s Syco Entertainment, SFX Entertainment, and T-Mobile have joined forces to create Ultimate DJ. Cowell has made a fortune off these types of shows, while SFX has done the same by creating various brands and festivals based around EDM. T-Mobile doesn’t have much affiliation with music, but they’re probably just looking to party.
As Yahoo reports, the show will be geared around finding unknown DJs and allowing them to perform for a shot at fame, focusing equally on their music and event production. Expect to hear more about its release later this year.