You. – “Feral” Video (Stereogum Premiere)

You. push synth-pop to the darkest, most depressive place possible while still sounding like something you could dance to. “Feral” is the excellent single from the band’s upcoming album, Sunchaser, and the song is now accompanied by a video. Directed by You. member Scott Kiernan (who also does the NYC public-access show E.S.P. TV), the video displays various images — a clock, a bird, the band members — but churns them through old technology, warping them. Watch it and read a statement from Kiernan about the video below.

It’s mostly old equipment used for TV production through the 70-90’s that never stopped working but adds a special texture through its limitations…and can be acquired rather cheaply. I like exploring what these things can do when they are revived, repurposed, and get to collide with the digital systems of production and distribution of today. And so this video mostly came about as a product of all this type of experimentation.

You. on Tour:
08/21 Atlanta, GA @ Nonis *
08/22 New Orleans, LA @ The Saint **
08/23 Austin, TX @ Sect One $
08/25 Denton, TX @ Rubber Gloves
08/28 Chicago, Il @ Burlington Bar
08/29 Detroit, MI @ Division Gallery
09/09 Brooklyn, NY @ Palisades #
10/08 New York, NY @ Nothing Changes
(* w/ Death Domain)
(** w/ Kindest Lines)
(# w/ Starred)
($ w/ Total Abuse)

Sunchaser is out 8/26 via Dias.

Tags: You