Have you ever listened to the Pains Of Being Pure At Heart and thought, “Gee, this would be really great for selling chocolate?” Well, someone over at Hershey’s clearly has, because there’s a new Hershey’s commercial soundtracked by the joyously infectious single “Simple And Sure” off the indie-pop crew’s newest album, Days Of Abandon. It works really well as commercial music, actually — which isn’t intended as a slight, because it’s a lovely song. The short commercial is pretty educational, too: Those individual little rectangular sections of a large Hershey’s bar are called “pips,” apparently. Who knew? Watch it below.

Days Of Abandon is out now via Yebo.