On the same day that Interscope apparently dropped Chief Keef, Mac Miller announced that he’s signed to Warner Bros., for a deal that’s reportedly worth $10 million. You will not find a better indication of the way the major-label system has moved away from hard, unpredictable street-rappers and toward the more malleable and middle-class weedhead rappers beloved on college campuses. I’d say rap is missing something important without hungry-young-wolf voices being given prominent chances, but that’s not really Miller’s fault. He’s grown a huge audience by himself, on mixtapes and the independent label Rostrum. And he’s a lot better of rapper than he was just a couple of years ago. Faces the mixtape Miller released in May, is probably his best-ever work. And to celebrate his new deal, Miller has released a new track, a two-minute word-drunk bender with the vaguely adorable title “Just Some Raps, Nothing To See Here, Move Along.” Listen below.
Miller will get to release his own music, and he’ll also sign and develop artists through his own Remember Music imprint. I wonder if Vince Staples wishes he hadn’t signed that Def Jam deal.