20-year-old Brooklyn-based rapper Bobby Shmurda does not want you to forget his name, and his new video for “Bobby Bitch” — the follow-up to viral top-10 hit “Hot Nigga” — should help you remember. In “Bobby Bitch,” Shmurda spits raps about the joys of wielding guns over a dirty trap beat, but mostly he just repeats his name over and over. For the video, Shmurda is surrounded by voluptuous women clad in leather who are shooting each other (they don’t ever seem to hit their targets) as well as his crew of boys who all gesticulate violently and excitedly at the camera. The entire track almost exclusively rhymes with the repeated phrase “Bobby Bitch,” but it will burn Shmurda’s name into the mind of anyone who listens. Check it out.

Bobby Shmurda’s Shmurda She Wrote EP is out now on Epic Records.