Jack White Launches THIRD-D Virtual Reality App

When you think of virtual reality, dustbowl fetishist and noted technophobe Jack White is presumably not the first artist who comes to mind. And yet White now has his own Virtual Reality app, though it does, somewhat hilariously, involve using a folded cardboard doohickey to hold your phone up in front of your eyes. White’s new Jack White: THIRD-D Google Cardboard app allows you to watch a few live White songs, filmed in 3D, in an immersive Android app that appears to turn your phone into a Viewmaster. Check out a preview video below.

You can buy the app here.

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