Watch Joey Bada$$ On Bloomberg TV, Of All Places, Discussing The Malia Effect

Following the leak of the photo of Malia Obama wearing a Pro Era t-shirt, the media went into a frenzy. The New York Post even dedicated a whole article breaking down “the Malia effect,” looking at how the First Daughter’s style and musical tastes have had an influence on youth culture. Joey Bada$$ has remained relatively quiet on the situation, outside of sharing the photo and having one of his representatives confirm that the photo “came from a mutual friend.” During an interview with Bloomberg TV, weirdly enough, he commented on the situation: turns out he didn’t even realize initially who it was when he saw that all of his friends were posting the photo, but that once he did, he thought it was “amazing.” Check out the full interview below, where he also talks about his career trajectory and his forthcoming debut album B4.DA.$$..