Hundred Waters’ track “Show Me Love” soundtracked a Coca-Cola Super Bowl commercial earlier tonight centered around stopping online negativity (by pouring soda onto your computer). The band is using their high-profile placement for a partnership with BitTorrent to raise money for Big Brothers Big Sisters Of America. In exchange for a donation to the charity, you’ll get a BitTorrent bundle that includes the album and acoustic version of “Show Me Love,” the music video, and a few more tracks from their latest album The Moon Rang Like A Bell. Check out the advertisement and read some words from the band explaining the campaign below.
When Coca-Cola asked to use our song for an ad campaign promoting positivity online in the face of the internet’s pervasive negativity, we decided to use the opportunity to help defeat what we see as a root cause of bullying: low self-esteem and lack of strong relationships. In high school, Nicole mentored in a program called Big Brothers Big Sisters, a non-profit that provides powerful, enduring mentoring relationships to children without positive adult figures in their lives. We are giving this bundle away in exchange for a donation of any amount to Big Brothers Big Sisters. Here is an easy way to benefit others by simply enjoying music. We realize bullying is a complicated issue with no easy answer. We hope, however, to change the lives of a few who, through circumstances outside their control, either become bullies or their victims.
The band is releasing a remix version of The Moon Rang Like A Bell on 2/17 via OWSLA.