Denai Moore – “Blame” Video

Denai Moore writes spare, earnest songs about loss that belie her young age, and “Blame” — which we premiered a few weeks back — is one of her best so far. Moore is just a few months out from releasing her debut album Elsewhere, and today she’s unveiled wintry, dramatic video that accompanies “Blame.” Shot in January in Iceland and directed by Simon Cahn, the visual mimics the tension of the music by playing with our sense of time. “The idea for this music video was to build a climactic fictional sequence around the artist,” Cahn said. “I wanted to work on a time-loop that drops the viewer at the end of a narrative, leaving just a trail of ambiguous elements, so that each viewer has their own interpretation of what the story could be.” Watch the ambiguity unfold below.

Elsewhere is be out April 6 via Because Music.