The Andy Serkis Oscar Campaign Is A Bit Much

After building a long and illustrious film career by playing CGI goblins and Mega Apes, Andy Serkis is apparently tired of not getting the credit he deserves. (If you ask me, I feel like he gets a lot of credit, and I’m not saying that dismissively, I am just saying that as much as someone who is responsible for wearing a motion capture suit and translating his body language into on-screen monsters without anyone really knowing very well what he looks or sounds like, I feel like Andy Serkis is doing GRRRRRREAT!) After his apparently subtle and nuanced performance as Cesar in The Rise of the Planet of the Apes–“apparently” because I haven’t seen it, but I’ve heard it’s pretty good, and I’m sure Serkis’s computer monkey was very subtle and nuanced compared to James Franco as a “scientist”–FOX is launching an all-out publicity campaign to get him an Oscar nomination for best actor. Fair enough! Seriously, sure. Why not? He seems like he really knows what he’s doing, and I’m sure he’s as good of an actor as 1996 Academy Award winner Cuba Gooding Jr. (won for Snow Dogs, I believe?). We live in a time of extraordinary technological innovation, and being able to turn a Photoshop into a believable character that you can have actual human feelings about seems like no small trick. So, yes, OK, Andy Serkis for President of Movies 2011. But now that the actual publicity campaign ads are coming out, GOOD GRIEF, that is a bit MUCH, don’t you think?! “The Time Is Now”?!?!?!?!??! Take it easy. (It’s also kind of funny that they used a side-by-side comparison in which Andy Serkis and the ape are actually making pretty different faces? Rest your case, poster, rest your case before the judge’s gavel!) Honestly, though, you’d think Andy Serkis was the new Rosie the Computer Programmer based on this poster. THE TIME IS NOW! Garbage. It’s so weird that something associated with the Academy Awards is puffed up, self-congratulatory, overly dramatic, and treats the already impossibly well-compensated work of movie-making as some kind of noble sacrifice for the human good. So weird. So unlike them. Go figure. (Via /Film. Click through to enlarge if you want to read the quote about Andy Serkis’s performance from TIME MAGAZINE*!)

*At a certain point, we’re all going to have to agree that Time magazine is not as powerful and weighty of an imprimatur of quality and integrity as it used to be, based mostly on the fact that who the fuck reads Time magazine anymore?