Videogum

Between Two Ferns With Zach Galifianakis: Steve Carell

Remember a couple of years ago when Between Two Ferns was just another wonderfully enjoyable web series starring a favorite but little-known comedian interviewing whoever was available? Now it’s a full-fledged viral marketing tool for the full-fledged movie stars that are in it, and no one is a little-known comedian anymore. This week’s new episode came to my attention in a publicity email from Paramount for Dinner for Schmucks. (Last spring a similar thing happened when Zach interviewed Bradley Cooper on the eve of The Hangover, but even that was a different time and a different episode of Between Two Ferns.) Still, the world spins on its axis. And you can’t get mad at it, you guys. It’s great! If this is what viral marketing is these days, PLEASE MAKE MORE VIRAL MARKETING, FACELESS UNCARING CORPORATIONS. If anything, my hope is that this can just become an honest-to-goodness real show on television. Zach Galifianakis could interview a box of soap with corrupt Big Soap money falling out of his breast pocket and I would watch it. Gladly.

Dinner for Schmucks, in theaters July 30, 2010!