R.I.P. RickRoll

I know that RickRolling has basically been dead as a meme ever since your mom saw them do it on the local news and tried RickRolling you by sending an email that was purportedly a collection of funny photos of animals eating birthday cake but ended up just being the lyrics to “It Would Take A Strong Strong Man,” and then at the end she wrote, “am I doing this right? Call me if you get this so I know that you got it. Lots of Love. Mommy.” But now it is OFFICIALLY over. From Mashable:

Wanna Rickroll someone? No problem, there are thousands of copies of the video of Rick Astley’s legendary song, “Never Gonna Give You Up,” on the Internet. However, if you want to use the original Rickroll video, which should be located here, you’ll be greeted by an ugly message: This video has been removed due to terms of use violation.

Well played, Sony. I am sure that the multiple Rick Astley’s Greatest Hits albums that young people bought ironically was a real burden on you, and the sudden and unexpected increased awareness of an otherwise fading artist from your massive catalog was hard to take. “Sony has always respected our artists’ right to fade into obscurity and not become hugely successful pop-cultural events, and we will use every legal tool in our power to ensure they do.” Idiots.

UPDATE: it’s back! Great news! However, my comments about Sony, and old media in general, being idiots still stands.