Videogum

Stop Burying The Lede, Blood Into Wine Trailer!

Blood Into Wine trailer, you guys:

Oh, OK. This appears to be a relatively earnest documentary about Arizona wine production, following the recent trend of movies for and about wine enthusiasts, like Sideways, and Bottle Shock. Neat! I love documentaries! Except, wait a second. The winemaker in question is Maynard James Keenan, the lead singer of Tool. And while it is a documentary, sort of, I’m not sure you could call it earnest, since it also features Bob Odenkirk, Patton Oswalt, Milla Jovovich, Tim Heidecker, and Eric Wareheim. If this trailer was a journalist, he would get a pointed scolding from his managing editor, Gus Haynes, about the definition of the word ‘evacuate’ not burying the lede.

Come on, trailer. You can do better. Hit the streets with your notebook and bring us back something to work with.

Much better. Thank you, Blood Into Wine trailer. This is above the fold.