The above is an Australian market ad for KFC that has gotten the company into some trouble this week for obvious reasons, namely the fact that it is super racist. But, while the company has since pulled the ad from circulation and apologized to anyone whom the ad may have offended, a spokesperson also gave a mild defense of the ad’s supposedly benign humor. From news.com.au (via arbroath):
It is a light-hearted reference to the West Indian cricket team. The ad was reproduced online in the US without KFC’s permission, where we are told a culturally-based stereotype exists, leading to the incorrect assertion of racism. We unequivocally condemn discrimination of any type and have a proud history as one of the world’s leading employers for diversity.
OK, well, a couple of things about that. For one, I don’t think that the assertion of racism is because of how the ad was reproduced on-line without permission. I think the assertion of racism is because of how the ad is racist. I’m also surprised that someone had to tell the Australian branch of KFC that America has culturally-based stereotypes. For one thing, ah-no-ah-duh. Everyone knows that. And for two thing, SO DOES AUSTRALIA. They are the fucking racist-ist. So just relax with the kettle calling, Potstralia.
But I would actually be kind of sensitive to this argument. Like, I don’t know anything about cricket, or the inter-team cricket rivalries. Maybe this was just a light-hearted reference to the West Indian cricket team. Except that tipster Ben dug up this KFC ad for the Korean market from TWO YEARS AGO:
And which cricket team is this a light-hearted reference to? Your honor, I rest my case.