You may already be familiar with Improv Everywhere. It’s a loose-knit group of would-be performers, and generally unemployed people just looking for something different to do on a Wednesday afternoon, led by a guy named Charlie Todd. At the very least, you’ve probably seen their Frozen Grand Central YouTube, which has more than 15 million views. Your mom loooooves it. Your mom favorited that video on YouTube and she doesn’t even know what that means.
We could spend all day talking about what is wrong with Improv Everywhere: their pretentious use of the term “missions” (the correct term for what they do is “pranks”), their insistence that what they are doing is bringing joy to people’s lives by showing them that art can occur at any time or any place when what they are doing is bringing annoyance to people’s lives by showing them that it’s going to take longer to get to work, and, of course, their inability to face up to the reality of the hurt feelings they cause with a prank gone wrong.
But we are not going to spend all day talking about what is wrong with Improv Everywhere. IT’S INAUGURATION DAY! BARACK OBAMA! Nevertheless, I will say this with absolute certainty: even if you love Improv Everywhere, there is no denying that this video (thanks for the tip, Louis) is their legacy:
This ad (or as I like to call it: “wallet mission”) brings joy into my life by letting me know that a T-Mobile commercial can occur at any time or any place.
Improv Everywhere, BEHOLD YOUR LEGACY.