The Skittles Rainbow Is Made Of Angel Dust

Tired of being absurdly funny and contemplating jumping out of his Madison Avenue window, the ad man who heads up the Skittles account instead decided to enter his David Lynch period. His not-funny-at-all David Lynch period. This is not like the other Skittles commercials. WHAT IS GOING ON HERE?:

Why would that be–? What? I give up. Maybe someone will translate and an explanation will become clear, but I doubt it. (Via Coilhouse.)