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How Many Shitty Meetings Did They Have About Those Quantum Of Solace Fonts?

If you’ve seen Quantum of Solace, then you remember how each location that James Bond traveled to was introduced by its own uniquely fonted title card. What was up with that? Don’t get me wrong, the movie was great, and at least they didn’t use typewriter sound effects, but still. I know that James Bond travels a lot for business and that it’s important for understanding the narrative to actually know where he is, but all those fonts just seemed to be trying a little too hard, no? I feel like within five years those graphics will already look horribly outdated.

Even worse, you know that they must have had a dozen production meetings to discuss the fonts and make sure each one was just right and really EVOKED the location. You can almost imagine someone writing marketing-style “buzzwords” up on a white erase board to compile and send to the graphic designer for “inspiration.”

FOR EXAMPLE…


SIESTA, GRAFFITI, RUM, CARNITAS, DILAPIDATED


RAIN, CEMENT, GRAY, COLD, BUSINESS, HEADQUARTERS


CIGARS, LEATHER, COCAINE, MUSCADET, PONTOON PLANES


ROMANCE, RENAISSANCE, PUCCINI, OLIVES, CHURCH, MAFIA


MODERN, METAL, HOLOCAUST, FASCISM, KAFKA (sic)


GEORGE CLOONEY, MORE LEATHER, PIZZA, PINKIE RINGS, SPORTS CARS


VODKA, COLD WAR, SNOW, COMMUNISM, VODKA, VODKA, THE ’80S, GORBACHEV

Nailed it every time.

(images via GoldenFiddle)