If you’ve seen Quantum of Solace, then you remember how each location that James Bond traveled to was introduced by its own uniquely fonted title card. What was up with that? Don’t get me wrong, the movie was great, and at least they didn’t use typewriter sound effects, but still. I know that James Bond travels a lot for business and that it’s important for understanding the narrative to actually know where he is, but all those fonts just seemed to be trying a little too hard, no? I feel like within five years those graphics will already look horribly outdated.
Even worse, you know that they must have had a dozen production meetings to discuss the fonts and make sure each one was just right and really EVOKED the location. You can almost imagine someone writing marketing-style “buzzwords” up on a white erase board to compile and send to the graphic designer for “inspiration.”
SIESTA, GRAFFITI, RUM, CARNITAS, DILAPIDATED
RAIN, CEMENT, GRAY, COLD, BUSINESS, HEADQUARTERS
CIGARS, LEATHER, COCAINE, MUSCADET, PONTOON PLANES
ROMANCE, RENAISSANCE, PUCCINI, OLIVES, CHURCH, MAFIA
MODERN, METAL, HOLOCAUST, FASCISM, KAFKA (sic)
GEORGE CLOONEY, MORE LEATHER, PIZZA, PINKIE RINGS, SPORTS CARS
VODKA, COLD WAR, SNOW, COMMUNISM, VODKA, VODKA, THE ’80S, GORBACHEV
Nailed it every time.
(images via GoldenFiddle)