The Bike Guitar Hero Kid Is So Going To Be On A Late Night Talk Show

A kid who created a Guitar Hero simulation on real life streets and then rode the game on his bike, or VIRAL MARKETING? Either way, it’s everywhere, on every blog, website, email inbox, and IM window today:

The first tip we got about it was from a promotional company, so viral marketing is highly suspected, but over a quarter million views in less than 24 hours? Those are FRED numbers. And much less annoying, even if it is a commercial. I can’t wait to see this dude, “Lars,” and “the rest of the Brierwood Vandals” on Conan or something. (Via the whole entire internet, and non-promotional tipster Gideon.)