That Weird Levis Commercial With All The Secrets And Lies

This commercial has been stopping conversation during the ad breaks of The Daily Show and other late-night offerings for a few weeks now: a couple walks up stairs, removing clothing and revealing a series of confessions “I’m not really in a band”, “I’m from Detroit”, etc, and then it gets kind of surreal. I don’t know, it’s so American Apparelly:

I’m trying to figure out what keeps making people stop talking and watch this commercial when it comes on — the porniness? The music (no idea)? The WTF ending? Button-fly jeans must be a hard sell, anyway.