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Duracell: When Your Child Absolutely, Positively Needs To Not Be Kidnapped

Best Week Ever points out the obvious scare tactics used by Duracell in their latest partner commercial with a company called Brickhouse that makes “child locators.” A child was almost kidnapped, but the Duracell battery and the Brickhouse child locator joined forces and protected him, like angels:

What kind of a name for child locators is “Brickhouse”? I thought that was a hot disco girl. Also, don’t bother buying a Brickhouse child locator to put in your friend’s purse or wallet as a practical joke, I already worked out the logistics on paper and it wouldn’t make a very good prank even if it worked.