Videogum

Use This Anti-inflammatory Cream To Feed Your Starving Family

This anti-inflammatory cream commercial from India featuring groups of people working together to create Mummenschanz style buses and clock gears is cool unless you start thinking about it.

(via Unique Daily)

Right? Pretty cool. Then you start thinking about it and remember that India is overpopulated and largely hungry and this probably isn’t even a visually daring ad but actually a documentary about the caste of workers whose job is to get together and be human puppets. That guy is like “Seriously, you need to buy this cream, it’s the only way to be a bus wheel for fourteen hours a day. I was told that if I do a good job, maybe in a few years I can move up to being the bumper of the bus. My children have dysentery.”