What’s Up With That Requiem For A Dream Dove Commercial?

Is Darren Aronofsky making body wash commercials now, or is some young upstart commercial director (or advertising agency executive) trying to get us high on body wash? This new-ish Dove commercial played during all the big shows last night, and references Requiem For A Dream’s unique style long before it takes it over the top with the pupil dilation.

A few years ago, Dateline did an hour-long story on Nigerian email scams that was a similar ripoff of Aronofsky’s style — could this have something to do with film school assignments? Here’s a clip from Requiem For A Dream that shows the movie’s influence.