Watch Kendrick Lamar’s New Reebok Commercial

Kendrick Lamar Reebok ad

Watch Kendrick Lamar’s New Reebok Commercial

Kendrick Lamar Reebok ad

When you’ve just made an album that many people consider to be a modern classic of protest art, it seems pretty weird to make a commercial that conflates sneaker ownership with revolution. But that’s what Kendrick Lamar has just done. Kendrick has been aligned with sneaker giant Reebok for a little while. He starred in an ad for them last year and performed on one of their flatbed trucks a few weeks ago. And now he’s the star of an ad for Reebok’s new Ventilator Day Glo shoes. The commercial is full of protest-movement signifiers, but it’s totally and absolutely about shoes. Check it out below.

To Pimp A Butterfly is out now on TDE/Interscope, and it’s not like this ad is going to do anything to dim its importance.

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