Cam’ron has teamed up with Virgin Mega USA for a promotion that involves the fake cereal called “Killa Crunch.” The promotion works like a scavenger hunt: Cereal boxes filled with $100 have been hidden around bodegas in New York starting today (4/10) and running through Sunday (4/12). Complex broke the news and pointed out that the concept of Killa Crunch itself comes from their 2014 cover shoot with Cam. There’s no actual cereal in the boxes, but some of them do include an awesome T-shirt as well.
Here’s a picture of the Twitter-humor-god Desus sporting one:
All the locations will be revealed through Virgin Mega’s Twitter, so watch the tweets if you want to snag one.
Cam’ron previously teased the promotion last week by re-gramming a few fan’s pictures of the cereal box:
Some of his other fans include the Its The Real brothers:
And Fresh Off The Boat creator and comic Eddie Huang also snagged a box:
However, if you’re not a hip internet celeb or an enterprising bodega searcher, you can also buy a cereal box and T-shirt starting at 4PM Monday (4/13). They’re $45 and sold exclusively through the Virgin app.
[Photo via Cam’ron’s Instagram.]