Madonna’s new album Rebel Heart was something of a mixed bag, but there was one straight-up radio banger: “Bitch I’m Madonna.” This is one of those choruses that you can’t help but repeat back to yourself. The song features Nicki Minaj, so for the video Madonna capitalized on the A-list pop star roster video trend (note this “Bad Blood”-reminiscent promo poster) and enlisted Minaj, Kanye West, Beyoncé, Katy Perry, Rita Ora, and Miley Cyrus. They all appear briefly mouthing the song’s signature phrase: “Bitch I’m Madonna.” Interestingly, Minaj only appears via screen which suggests she shot her part separately. The concept for the video is pretty similar to the live performance Madonna did on Jimmy Fallon, but cameos from Chris Rock and nearly every huge name in music are much more entertaining than Diplo’s DJ face (though he’s in there too). Does anyone else find Madonna’s grill more distracting than anything else? The video was directed by Jonas Åkerlund.
Rebel Heart is out now on Boy Toy/Live Nation/Interscope.