SOPHIE’s “Lemonade” Soundtracks A McDonald’s Commercial

SOPHIE’s “Lemonade” is a great song, and apparently McDonald’s thinks so too. SOPHIE is already sort of a soft drink salesman, and his music has been featured in commercials before. And now — of course — McDonald’s is using the song to sell … lemonade. Hilariously, the new ad uses SOPHIE’s aggressively artificial music to promote the “real”-ness of their fresh lemonade. Watch it below via Pitchfork; the user who uploaded it seems to be under the mistaken impression that it’s referencing the Amy Schumer sketch.

Maybe SOPHIE and McDonald’s met at SXSW? The New York Times’ Jon Caramanica has the right idea: