Unknown Mortal Orchestra’s excellent, funky third album Multi-Love came out earlier this year, and today the band have shared a video for “Ur Life One Night.” UMO frontman Ruban Nielson told Rolling Stone that he was specifically interested in connecting with an Indian director for the project:
I was really obsessed with working with a director in India because it seemed crazy that they have the biggest film industry in the world and yet I’d never made a video there. I feel really privileged to have connected with [director] Manoj [Leonel Jahson] and to have this video.
Jahson also discussed his excitement about the video, which uses elements of Indian magical-realism:
When we first spoke with UMO, the idea of creating something abstract yet fun, for their single ‘Ur Life One Night’ sounded very exciting. I am deeply inspired by the quirky Indian magical-realism from our mythology and wanted to create something rooted, but still visually appealing. The music lent a dream-like quality and the lyric pushed us to the motif of the Goddess being pursued, yet always being out of reach. The visual language naturally led to borrowing heavily from Traditional Asian Art including miniature paintings from the Mughal period to create multiple dreams-capes and ended up being a sexually charged riot with a fair dose of humor and symbolism.
Watch the video below.
Multi-Love is out now via Jagjaguwar. Get it here.