Prince’s love of Tidal is well-established — he removed his catalog from all streaming services except Jay Z’s and partnered with Tidal to broadcast his Rally 4 Peace concert. The lovefest continues today with the Purple One’s announcement that his upcoming The Hit & Run Album with his band 3rd Eye Girl — which is now apparently called HITNRUN, or HITnRUN: Phase One judging by the cover art — will be released exclusively on Tidal starting 9/7. The announcement arrived with a numeral-heavy statement from Prince:
After one meeting, it was obvious that Jay Z and the team he has assembled at TIDAL recognize and applaud the effort that real musicians put in2 their craft 2 achieve the very best they can at this pivotal time in the music industry. Secondly, TIDAL have honored Us with a non-restrictive arrangement that once again allows Us to continue making art in the fashion We’ve grown accustomed 2 and We’re Extremely grateful 4 their generous support. And lastly, in the tech-savvy, real-time world We all live in 2day, everything is faster. From its conception and that one & only meeting, HITNRUN took about 90 days 2 prepare its release. If that’s what freedom feels like, HITNRUN is what it sounds like.
HITNRUN is out 9/7, available exclusively on Tidal.