What would happen if Cam’ron pulled a Tyler Perry and played three characters on his own faux game show? It would be Word Up, the fictional game show that he conceived in conjunction with Hpnotiq, a premium blend of vodka, fruit juices and Cognac. Cam’ron plays a contestant named Herb, a totally out of his wheelhouse rapper from Harlem named Cam’ron, and the game’s gregarious host. And yes, this is just a commercial. Watch it below.