Shamir plays an alien in the new Anthony Sylvester-directed video for “In For The Kill,” which sees him piloting a UFO around our planet and catching the attention of a whole bunch of humans on the ground, drumming up a lot of press coverage in the process. It almost sounds like… woah, it’s like it mirrors Shamir’s meteoric rise to prominence behind his debut album, Ratchet, which was good enough to land itself in the top 10 of our best albums this year so far list. Appropriately, the video ends with an in-pursuit park ranger picking up a Ratchet cassette tape. It’s just as charming, goofy, fun, and inspiring as all of the music Shamir makes — watch it via Rookie below.
Here’s what Shamir had to say about the song in a press release:
“‘In For The Kill” is about making sacrifices to do things that make you happy. For me, that’s making and playing music. I had to leave a lot of things back in Vegas in order to do music – family, friends, certain trinkets I collect because I’m a very sentimental person. When you make music, you almost have to disappear and go deep inside yourself so that you can come back and give people something that feels honest to you. “In For The Kill” is a song for me to show that what I’m doing is not an easy thing. It’s something that I have to work hard towards.
Ratchet is out now via XL.