Long, long ago, in 2006, Microsoft tried to challenge Apple’s stranglehold on the portable MP3 player market by introducing the Zune. One only needs glance briefly at Apple’s latest two-hour-long press conference and Zune’s already-defunct status to confirm the abject failure of that attempt. And despite shelving the player in 2011, the digital subscription service soldiered on, until now.
As Billboard reports, the devices still work as MP3 players, and you can still transfer music to and from them. Those who subscribed to Zune Music Pass will be switched over to a similar service, Groove Music Pass. That service costs $9.99/month, which is the same price as Apple Music, so users should probably just save themselves the hassle and make the switch.