!!! announced the release of their sixth album, As If, all the way back in the middle of the summer, and now the release date is fast approaching: The record comes out in two weeks, and the dance-punk group has just shared another new single, “Bam City,” to join the tracks we’ve already heard (“All U Writers,” “Freedom ’15,” and “Sick Ass Moon“). The bouncy new song comes paired with a video made in the same charmingly homemade way as their recent “Freedom ’15” lyric video. It was shot in band member Dan Gorman’s kitchen while him and frontman Nic Offer goofed off. Even goofier animations were added afterwards. Check it out below.
Here’s a message about the video from the !!! blog:
Hey out there. Here’s “BAM CITY“, the latest video from the forthcoming ‘AS IF‘. We did it the same way as OUR LAST VIDEO, goofed around on the laptop cam for an hour, this time in Gorman’s kitchen, and then had our friends at Mad Ruffian and our other friend Luke Crotty trip it out with some animation. We did 3 takes this time and I swear Mr. Meow was more excited about dancing in the earlier takes. And the song, well it’s glammy, slammy, and bound to win a Grammy, or 20 (say it with an accent and the rhyme scheme stays intact…. Sammy). Just a taste of the many surprises we have in store for u on ‘As If’. Hope u like and if u don’t I’ll simply just die. Or maybe just keep on like I usually do. K, bye. Xoxoxoxoxo
As If is out 10/16 via Warp.