Scion is still sponsoring new song! The car company cannot be seeing any financial return from pumping money into different strains of underground music, and yet it continues to do so. The latest example is a new song from Brooklyn boom-bap revivalist Joey Bada$$. Bada$$ is having a banner year, releasing his official debut album B4.DA.$$ and showing up on a whole lot of other people songs. And now, as Nah Right points out, Scion has commissioned “Aim High,” his slurry and slow-wobbling new track. The car company has censored all the song’s cuss words, which is the sort of thing that can make you wonder why they’re sponsoring a rapper’s music in the first place. But the great producers Alchemist and Harry Fraud co-produced the track, and their knock-you-sideways beat is probably the best reason to listen, anyway. Check it out below.
Please, multinational-corporation marketing people, put Harry Fraud and Alchemist in a room together more often.