Purity Ring – “Begin Again” Video

Purity Ring – “Begin Again” Video

Earlier this year, the Canadian duo Purity Ring gave us Another Eternity, their second album of rapturous, atmospheric synthpop. Their single “Begin Again” has been on the internet since July, but it’s only now getting a video, perhaps because every Purity Ring video makes more sense during the Halloween season than during any other time of year. Pitchfork points out that Young Replicant directed this one, and it tells the story of a dead body coming back to life in a creepily solemn Puritan village. It’s a spooky, shadowy piece of work, and you can watch it below.

Another Eternity is out now on 4AD.

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