First things first, some big news coming from PC Music World™: The label has announced a partnership with Columbia Records. Not exactly a surprise given how popular they’ve gotten over the last few years and how ambitious their plans seem to be, but still a notable change. The fresh young thing subsumed by the record industry dinosaur. Here’s how the label announced it in a Facebook post:
A NEW, PERFECT BREED OF MAJOR LABEL. A NEW, HIGHLY ADVANCED POP WEAPON.
WE’RE VERY EXCITED TO ANNOUNCE OUR PARTNERSHIP WITH COLUMBIA RECORDS, A TRULY ANCIENT INDUSTRY LEGEND.
WE’VE BEEN VERY BUSY THIS SUMMER AND FINALLY THE TIME HAS COME TO START UNLEASHING LARGE SCALE CONTENT OF ALL SHAPES AND SIZES.
OUR FIRST OFFICIAL SIGNING IS OLD FRIEND AND MUSIC BUSINESS HEARTTHROB DANNY L HARLE, WHOSE FORTHCOMING BROKEN FLOWERS EP IS ALREADY BREAKING RECORDS LEFT, RIGHT AND CENTRE.
CONCURRENT TO THIS DEVELOPMENT WE WILL CONTINUE TO ENFORCE A FAST PACED PRODUCTION LINE OF LAPLANDERS AND LIFESTYLES, SUPS AND SECRET MIXES, WANNABES, WARLORDS AND WESTERN BEATS.
A MULTI-TIER ATTACK EXPOSING THE RADICAL DNA OF CHART MUSIC, AND THE HEART AND SOUL BEHIND EVERY LAB CREATION.
TO BE CONTINUED…
As noted above, the first fruits of this partnership are a new EP from Danny L Harle — responsible for some of the best and brightest PC Music tracks, both under his own name and as one-half of Dux Content — called Broken Flowers, the name one of his most popular tracks that will get a subtle reworking on the new release.
Today, he’s sharing “Forever,” a gem of a song that falls squarely into PCM’s oeuvre. It’s led off by twinkly synths that sound like they were ripped straight out of a Swedish pop song, and followed through by a detached but not disaffected sped-up vocal take from one of Harle’s cadre of female singers — all friends of his girlfriend and not professionally trained, according to a press release. “Pop music in itself is super-crazy,” Harle says of his sound. “It’s on the brink of insanity. And what I have always been hoping to do is just push it that little bit further, to complete insanity.”
Listen to “Forever” and a mini-mix of the new EP below.
01 “Broken Flowers”
03 “Without You”
04 “Awake For Hours”
The Broken Flowers EP is out 11/20 via PC Music/Columbia.